Step by Step Guide to Search Engine Optimization

Step by Step Guide to Search Engine Optimization

Search engine marketing, most commonly known as SEO is a vital part of your marketing strategy and online campaign. But what is SEO? Can you do it yourself or should you refer to an SEO Agency in Boca Raton folk rely on for help? In this article we are going to give a brief introduction to SEO, and look at why it is so important for web design and most importantly for your online marketing campaign. We will look at backlinks, and will touch base with black hat and white hat SEO. SEO is complex yet it is essential. So, let’s get stuck in.

Search Engine Optimization. Understanding the Basics

Let’s take a look at what SEO means, and how to use search engines. Depending on your preferences, you may use Bing, Google, or Yahoo as your search engine. So, let’s say that you are looking to buy a wedding dress locally. What would your keyword be? It wouldn’t be just “wedding dresses” It would be a phrase that includes your local area, and possibly something more. You might be looking for “cheap wedding dresses Boca Raton” or “vintage wedding dresses near me” These phrases are the ones that you will add to your search enquiry in the enquiry box on your preferred search engine. You will instantly see sponsored and non-sponsored results and webpages come up. These should match your query.

So, have you ever wondered how the companies that show up as number 1 or number 2 in the list got there? The answer to this is through their online marketing campaign. Sponsored results at the top and “ads” results are companies that are paying to be at the top. Those that come just below are those that are using search engine optimization for the job. So, as the owner of a website, your web design company should have written your content carefully to ensure that it was optimized for search engines. If not, you simply threw away money and no one will ever find your website, no matter how cool it looks.

What is SEO?

So, SEO is the process by which a website is optimized so that is becomes visible on the organic search engines. The higher up your website ranks, the more visible it is. After all, do you ever trawl through pages of results when you are searching for something online? The majority of people don’t ever go past page two!

So, now let’s look at how search engines actually work. Thankfully, you can learn how to optimize your own website without actually understanding the complex algorithms that calculate how worthy your page is to relevant queries. There are in excess of 200 factors that Google alone uses when calculating page rank and the authority of a webpage. The page rank of your website will increase when someone links to your website, back linking being an extremely important part of your SEO campaign.

Step by Step Guide to Search Engine Optimization

Websites are crawled, indexed, and ranked. When you enter a search query, your chosen search engine will dig into its indexes to find pages that match your query, sorting them to display the most relevant ones first. The order of the results is calculated by the algorithms of the search engines, taking hundreds of ranking factors into account; each page has its own ranking score.

So, let’s get back to your own webpages that have been written for you by your local web design company. There are different ways that you can ensure that they get ranked, white hat methods being the methods that you should use. Google is becoming stricter with the way it ranks your content, and if you try to manipulate the rankings using black hat methods, you will get penalized if you get caught. You may even get removed from the rankings altogether. Adding backlinks to your website and linking to other people’s content is still considered a white hat method for SEO. But, unlike in the past, you must link to relevant content, and avoid putting too many links in your content. Your SEO agency Boca Raton based can help you with all this, and much more.

Keywords

As we mentioned above, keywords are a vital part of your SEO campaign. If your content doesn’t contain the words that people are searching for, your webpages will never be found. But, it’s not quite that simple. Nothing really is that simple nowadays. Keyword stuffing will bring your ranking down, and may even result in penalization. Also, using keywords that are highly competitive is not the correct approach; this method will only work if you are a big name that has big bucks to spend on an advertising campaign.

So, how do you know which keywords to use? As a beginner to web design and SEO, using a local agency is the best way to learn about this topic. Where your keywords appear in your content can also change your rankings. So, although you may like to learn about SEO, your Boca Raton Florida SEO company is your best bet when it comes to getting content that will really improve the visibility of your website.

White Hat SEO Essentials

Anything that is too easy is not white hat. Buying backlinks used to be OK. It no longer is. Also the use of PBNs (private blog networks) is now severely frowned on. Content needs to be uploaded to relevant places. Comments you make on blogs must be relevant. And most importantly, your backlinks should be to authoritative sites within the same niche. Asides this, your content should be unique and original. After all, no one wants to read something that they have read before.

Internal and External SEO

Your search engine optimization campaign should be divided into two parts, internal and external. You need to concentrate on providing a great visual experience for people who find and visit your webpages and content. External SEO therefore includes ensuring that your website is added to local and national directories. It should also be mobile friendly and easy to navigate around for everyone, including for those with little computer knowledge.

Internal SEO is all about knowing what your site is about. If it contains the correct keywords, then it will be ranking for those keywords and will appear in rankings and listing. If your website is just page upon page of text, no search engine will know what it is about. Your pages need title, your images need alt texts, and your pages will need SEO descriptions. Of course, your Florida SEO company can take care of all of this for you, either by optimizing your content or by writing brand new content for you. Your website needs a clean structure and it should be properly organized so that it is easy to crawl and to be indexed.

Getting Links

There are two ways for your site to get backlinks, the first of these being by you adding links to other relevant content. The other is by other webmasters asking to link to you. In order for this to happen, you must make the effort to communicate with other webmasters within the same related niche. You can do this in many ways, social networking being one of the most common and most effective. The more inbound links your site has, the more popular it will become. Just remember, that search engines were built for humans, buy humans, so your SEO strategy needs to be logical well organized. To build your reputation, ensure that your site is easy to navigate around, provides unique information, and is listed with Google maps and places, Yelp, and other directories. For instance, you can link, to links that actually link back to your website and make those assets powerful also.

Final Note

Having a website is just the first part of your online marketing campaign. To become an online success, people need to be able to find you and your content. You need to provide a great visual experience for your potential clients, as well as a website that can be found in the rankings. Backlinks and internal and external SEO techniques from your local Boca Raton SEO company, as well as fresh new content for your website will ensure that your site becomes visible and ranks up where it deserves to be with the very best in your niche.

Read More
What Are Different Types of Acrylic or Silicone Roof Coatings?

What Are Different Types of Acrylic or Silicone Roof Coatings

What Are Different Types of Acrylic or Silicone Roof Coatings

What Are Different Types of Acrylic or Silicone Roof Coatings/p>
The permeable work surface of Acrylic or Silicone Roof Coatings enables h2o and soluble pollutants to pass through in a framework, which might result in rapid destruction. The destruction of cement floor coverings will manifest in physical, laitance and efflorescence defects like cracking and spelling. Definite surface coatings will protect it from destruction by providing freeze, chemical, stain, and abrasion/thaw security.

Common films that could be with accomplishment such that and used for concrete flooring adapt to polyurethanes, epoxies and acrylics polyaspartic polyurea and professional elastomeric films. It ought to be mentioned that alkyd resin mainly based surface finishes must ne’er be to ensure that for software to definite, considering that the man-made resin may well with substances react with a calescent concrete materials and wetness, causing the compound reaction. This reaction transforms the rosin in gentle materials that no lone hands characteristics being a coating and gives minimal safety towards the definite substrate.

Acrylic or Silicone Roof Coatings /sealers region unit typically numerous mils thick and place unit employed a set of or a few mills every layer. They’re both h2o based and solvent-based substances. Normally solvent-based acrylic sealers place device employed in outside programs in contrast to drinking water-dependent acrylic sealers region unit found in internal applications. A range of epoxy coatings may be used for coating definite. Common epoxies location unit multiple parts supplies with a polymer or methane collection normal action broker. Polymer epoxies area system famous for possessing greater water and flexibility level of resistance, in contrast to amine-healed epoxies normally source better chemical substance amount of resistance. Epoxy solutions region unit normally utilized in just one to some number of coats with an application size of many mils for each cover. Heavier-video epoxy coatings, like those guaranteed epoxy phenol novellas resins, are utilized on cement.

Further typically useful for the goal of offering a Acrylic or Silicone Roof Coatings

Epoxy surface finishes must be top-coated with an end jacket of your special rosin chemistry because they chalk/amber in daylight. Generally, they’re coated with polyurethanes.

Polyurethane coatings location device broad applied as topcoats around acrylics or epoxies as a result of their higher abrasion and actinic radiation opposition qualities. They are mingling with cement-yellow sand matrix to form extremist sturdy polyurethane cement flooring surfaces methods. Chemical substance component Concrete is apprehended for its fast go-to service attributes.

Notably against water intrusion like wind-driven rain, elastomeric coatings area unit a decent selection, if exterior concrete needs larger protection. Elastomeric are a respectable match up for definite since they will tolerate some substrate movements and are prepared to fill or “fill” slight cracking. Elastomeric coatings place device usually thicker (10 to 100mils DFT), flexible surface finishes with reduced tide porosity. They’re normally utilized for external surfaces cement programs like creating exteriors, roof structure systems, and parking decks, nevertheless they may also be thought-about for indoor applications like baths and health spas. Numerous rosin chemistry kind the concept for your assorted types of elastomeric surface finishes, together with acrylic, silicone, polyurethane and polyurethane/polyurea crossbreed.

Concrete surfaces should be properly ready before the applying of any coatings. Preparing methods may well take hold of technical abrasion or pressurized drinking water cleanup. Tests for wetness throughout the definite can even be guaranteed, notably, once any earlier problems are ascertained. Concrete coatings will noticeably expand its beneficial service in many applications. Self-made program requirements performing a suitable manner of area planning and selecting the proper method of layer backed overall performance demands and maintenance atmosphere.

Read More

Curriculum/Assessment Tips

If you choose to enroll your child in the Vermont Home Study Program, you may complete your enrollment in several ways, depending on what works best with your homeschooling style. Many people are nervous that their enrollment may be rejected. It is important to realize that you are not sending in a request. You are sending in an enrollment notice. Your curriculum/assessment does not need anyone’s approval; it just needs to be complete. You need to make sure you include everything required by law.

The curriculum you send to the state only needs to cover the Minimum Course of Study required by law – even if you actually cover much more. Curriculums as short as one page have been acknowledged as complete. Just list topics you think you might cover in each of the six areas of the Minimum Course of Study. You can base your curriculum on your child’s current academic level, his/her interests, any packaged curriculum, and/or other materials you will be using. Your curriculum does not need to coincide with that of your local public school, nor do you need to mention grade levels.

According to statute, assessments can be done in several ways. Most are self-explanatory, but questions sometimes arise regarding the parent assessment with portfolio method when children do not yet produce much written materials.

Curriculum/Assessment Tips

During the year, you may want to keep a diary listing all educational things your child did (saw, listened to, read, discussed, etc.) and have a box in which you put any items that you may want to put in the portfolio at the end of the year. Instead of a diary, you can also just add little reminder notes to the box. Keeping track is especially important when you do not use a packaged or otherwise pre-organized curriculum. The more “go with the flow” your homeschooling style is, the more important it is to keep track of what gets done.

When creating an assessment you can start with the curriculum you sent in and report briefly point by point how each topic was (or was not) covered. Your notes will come in handy at this point. When putting together the portfolio, you can get quite creative. Many activities you did with your child may have covered more than one topic. Besides pieces of work created by the child, there are many other things that can be included in the portfolio to show what the child has done during the school year in each of the six areas of study in the minimum course of study.

You can include photographs of your child’s artwork, of him/her playing sports or music, doing science experiments or chores, visiting museums, taking a nature walk, camping, gardening, taking care of animals, reading, story telling or singing around a camp fire, etc. You can include tickets for performances, museums, galleries, ski lifts; brochures from museums, field trips or camps; certificates of participation in camps, lessons, homeschool group activities. You can add anything supporting your progress report. Remember too that you only need 3-6 support items in each of the 6 subject areas of the minimum course of study and that many of the items will cover more than one subject area. (The statute does not require any particular number of items per category, but this seems to be the range acceptable to the Home Study Unit)

When reading the Home Study Statutes and paperwork from the Home Study Unit, enrolling may look overwhelming at first. It really is not that hard to create a good curriculum and your own progress report.

Example of complete curriculum for age 12:

  1. Basic Communication Skills:
  2. Citizenship, History and Government:
  3. Physical Education and Comprehensive Health Education:
  4. English, American, and other Literature:
  5. Natural Sciences:

Topics may include, but are not limited to, the following:

Care and feeding of pets, field trips, nature study and exploration, camping, recycling, environment, biology topics, basic chemistry, and physics (mechanics, electricity and magnetism.)

6.  Fine Arts, Arts and Crafts:

Topics may include, but are not limited to, the following:

Drawing, crafts, museums, art appreciation, live performances, drama, dance, song, musicianship, and music appreciation.

Read More
Classes/Tutors

Classes/Tutors

Alliance Francaise of Vermont, Classes and conversation groups for all levels. Call Burlington City Arts 865-7166 for a schedule of classes.

Art classes, at your home by artist/teacher P.R. Smith 879-2953. 15 years of experience teaching art to children ages 5-14. Artspace, Homeschoolers Art Classes and Summer Art Camps, Burlington, call Kate Hartley at 862-2898 for latest schedule. Instructors are experienced artists and teachers.

Beginning French, Beth Martell (Essex). Homeschool students ages 11-14. Beth is an enthusiastic, caring teacher with certification and 3 years experience. She has studied at the University of Nice, France and is currently home raising her children. 864-3024 leave a message.

Curriculum and resource consultant, Barbara Anne Komons-Montroll, 658-2478. Support for homeschooling a priority, assessments, certified teacher with strong belief that people have a variety of ways of learning and problem-solving.

Curriculum writer (802) 878-5673. Diane Miller will help people set up individual curriculums.
Essex Children’s Choir, Director, Constance J. Price. For registration information call 878-9733 or 863-8151. All singing children ages 8-16 are invited to join this very active, prestigious performing choir. They have recorded on A Prairie Home Christmas with Garrison Keillor and can be heard on Arabesque Recordings performing Brundibar, A Children’s Opera in two acts conducted by Robert De Cormier.

Classes/Tutors


Individual/Family Counseling, DebShell, Attachment Style Parenting perspective, unschooler’s homeschooling guidance counseling, your home or hers, evenings or weekends, reasonable rates 524-9645.

LaFramboise, Laurel 685-3214. VT certified teacher, secretary for Vermonters for Educational Choice. Interested in providing statewide services to homeschoolers, in support of parental philosophies regarding curriculum and assessments. PO Box 243, Chelsea, VT 05038. Reasonable rates. 

Licensed Wildlife Rehabilitator, Nita Moccia 888-5052.Northern Lights Aviarist located in Hyde Park and Morrisville area. Ornithologist extraordinaire. 

Northeast Fiber Arts Center: Jennifer Hoag, Burlington 865-4981.

Piano lessons, all levels, Suzuki and traditional, children and adults, beginners welcome. Karen Bellis 860-1195. Karen has been teaching most of her adult life and belongs to the national and local piano teachers association.

Piano lessons, musicianship instruction, performance classes. Studio location: Colchester village. Camille Brubaker 879-0139.

Piano tuning and rebuilding, DavidBriars, Craftsbury, 586-9628, rebuilds, tunes and sells pianos- will assist homeschoolers who want to learn in a workshop setting.

Private voice and piano lessons, Doris Bante, Jericho 899-4221. All ages, beginners through intermediate. Also interested in teaching general music classes, small ensembles or specific courses. Reasonable rates.For online information please click on link http://asc.tamu.edu/

Science, Alan Wagener Classes for homeschoolers in progress. 860-1299

Spanish teacher, Call Ruth Murphy (Westford) 879-2708. Tutoring, individual, small groups, classes. All ages, parents welcome at no extra charge! Emphasis on the conversation.

Sundance Studio, If you can walk … you can dance! Dance classes for all ages by Annette Urbschat. She has been teaching Ballet and Creative dance since 1983. For her class schedule call 860-9927. 

The Martial Way: Introduces martial arts program to meet homeschoolers’ needs. David Quinlan, Colchester, 879-2554.

The Wood School, Tim Clark 864-4454. Homeschoolers classes, call for dates and times.

Tutor, Carl Engvall, 860-8482. Theatre, music, secondary science and math, assessments, certified.

Tutors, Kate and Julius Lieber, Calais, 456-1345. Biology / social studies/crafts.

Read More
LEGISLATIVE TRAINING FOR VERMONT HOME EDUCATORS

LEGISLATIVE TRAINING FOR VERMONT HOME EDUCATORS

People who choose to educate their children at home need to have a voice in the legislation affecting their rights and responsibilities. Home educators understand home education better than anyone and believe that they know what it takes to teach children at home.  However, the legislators who make the laws governing home education may not fully understand or appreciate the needs and concerns of parents that undertake this responsibility. Home educators need to educate the legislature about home study and what sets it apart from other forms of education.  This can only be done if they know how our legislature works inside and out.

Now home educators can learn how to monitor and influence legislation affecting home study in Vermont at a legislative training session on Saturday, October 14th from 10 a.m. to 5 p.m. in the Vermont State House. This event is co-sponsored by the Vermont Association of Home Educators, Inc. (VAHE), Christian Home Educators of Vermont, Inc. (CHEV), and Home School Legal Defense Association (HSLDA), a national association that provides legal services to home educators.  VAHE is a nonsectarian organization formed for the purpose of furthering the interests of those families and individuals who believe in the right to home educate.  CHEV is a similar organization supporting home educators from a Christian perspective.  In legislative matters the two organizations try to work together towards common goals.

LEGISLATIVE TRAINING FOR VERMONT HOME EDUCATORS

The keynote speakers at the training will be HSLDA lawyers Scott Woodruff and Doug Domenech.  They will be speaking about the legislative process and current homeschool laws in Vermont.  Calvin Layton, chairman of MassHope’s legislative watch committee will also be sharing useful insights on how home educators can be involved.  Costs will be $10 per person, ($15 per couple) for members of VAHE or CHEV. There will be opportunity to join either of these organizations at the meeting. Non-member costs will be $15 per person, ($20 per couple).

This training will provide home educators with an understanding of the home study law and the legislative process; it will give them the tools to influence legislation affecting their lives.

Read More
Books

Books

A Life Worth Living: Selected Letters of John Holt edited by Susannah Scheffer

A Sense Of Self: Listening to Homeschooled Adolescent Girls by Susannah Scheffer

A Survivor’s Guide to Home Schooling by Luanne Shackleford and Susan White

Alternatives in Education by Mark and Helen Hegener

Apprenticeship Plus by Inga Cannon (Education Plus+, PO Box 1591, Sterling, VA 20167)

Awakening Your Child’s Natural Genius by Thomas Armstrong

Bear’s Guide to College Degrees Non-Traditionally 

Better Than School by Nancy Wallace

But What If I Don’t Want to Go to College by Harlow B. Unger

Child’s Work: Taking Children’s Choices Seriously by Nancy Wallace

Christian Educator’s Curriculum Manual by Cathy Duffy

College Admissions: A Guide for Home Schoolers by Borg Hendrickson

College Degrees by Mail by John Bear

Deschooling our Lives by Matt Hern

Dumbing Down Our Kids by Charles J. Sykes 

Dumbing Us Down by John Gatto (public education) 

Educational Freedom for a Democratic Society edited by Ron Miller 

Everyone is Able: Exploding the Myth of Learning Disabilities edited by Susannah Scheffer

Family Matters by David Guterson

Freedom and Beyond by John Holt

Freedom Challenge: African American Homeschoolers edited by Grace Llewellyn

Going Home to School by Llewellen Davis 

Good Stuff: Learning Tools For All Ages by Rebecca Rupp

Hard Times in Paradise by David and Micki Colfax

Home Education and Constitutional Liberties by John Whitehead

Home Education: Rights and Reasons by John W. Whitehead & Alexis Irene Crow

Home School: Taking the First Step by Borg Hendrickson 

Home Schooling and the Law by Michael Farris (Christian) 

Home Schooling,The Right Choice by Christopher J. Klicka (Christian)

Home Schools: An Alternative by Cheryl Gorder

Home Spun Schools by Dr. Raymond Moore (Christian)

Homeschooling for Excellence by David and Micki Colfax

Homeschooling: A Parents Guide To Teaching Children by Samuel L. Blumenfeld

Homeschooling: A Patchwork of Days by Nancy Lande 

This image has an empty alt attribute; its file name is books-1702790_1280-1024x682.jpg


Honey for a Child’s Heart by
 Gladys Hunt (choosing reading material, Christian) 

How Children Fail by John Holt 

How Children Learn by John Holt 

How to Create Your Own Unit Studies by Valerie Bendt

I Learn Better By Teaching Myself by Agnes Leistico

In Their Own Way by Thomas Armstrong Ph.D.

Visit world classic library Click Here

Learning All The Time by John Holt

Miseducation: Preschoolers at Risk by David Elkind

Never Too Late by John Holt

Not With My Child You Don’t: A Citizen’s Guide to Eradicating OBE and Restoring Education by Robert Holland

Outcome Based Education: The State’s Assault on Our Children’s Values by Peg Luksig and Pamela Hoffecker

Outcome Based Education: Understanding the Truth About Education Reform by Ron Sunseri

Read for Your Life by Gladys Hunt (choosing reading material, Christian)

Reading, Writing, And the Hickory Stick by Irwin A. Hyman

Real Lives by Grace Llewellyn

School Choice by David Harmer

Schooling At Home edited by Anne Pederson and Peggy O’Mara

Separating School & State by Sheldon Richman

Strategies for Struggling Learners – A Guide for the Teaching Parent by Joe P. Sutton and Connie J. Sutton 

Taking Charge Through Homeschooling byLarry and Susan Kaseman

Teach Your Own by John Holt

The Art of Education: Reclaiming Your Family, Community and Self by Linda Dobson

The Beginner’s Guide to Homeschooling by Pat Farenga

The Complete Home Learning Source Book by Rebecca Rupp

The Exhausted School by John Taylor Gatto 

The Home School Manual by Ted Wade 

The Home School Reader from Home Education Press

The Home School Source Book by Donn Reed

The Homeschooling Book of Answers by Linda Dobson 

The Myth of the ADD Child by Thomas Armstrong Ph.D.

The Relaxed Home School by Mary Hood 

The Teenage Liberation Handbook by Grace Llewellyn(Get the latest (1998) edition)

The Unschooling Handbook: How to Use the Whole World As Your Child’s Classroom by Mary Griffith

Why Johnny Can’t Read by John Holt

Read More
Homeschooling in Vermont Where To Begin

Homeschooling in Vermont Where To Begin

Homeschooling is legal in all 50 states of the USA. To start home educating in Vermont, call the Department of Education at 802-828 2756 and ask for the Home Study packet. Read the information carefully and don’t offer more information than necessary. Send in your forms and curriculum and wait for a response, which should come within 2-3 weeks.

Methods

One of the great things about home education is its flexibility. Each home educating family can create its own unique home education experience. Even within one family, you can vary methods depending on the child or education level. If you have trouble implementing your chosen method, talk to other home educators, read about other methods to see if they can work in your situation. You can mix and match until you find something that works. Here are some common methods/materials used by home educators.

Packaged curriculum: Buy a ready-made curriculum and follow it either exactly or loosely, or enroll in a distance learning program. Oak Meadow School (Waldorf inspired) is a Vermont based curriculum provider/distance learning program, that is recognized by the Department of Education. However, there are many others available as well. You can pick from a variety of curricula to fit your children’s learning style or homeschooling philosophy. (Calvert, A Beka, Clonlara, Christian Liberty Academy, Oak Meadow, etc.) Some programs are religious in nature, and others are not.

Homeschooling in Vermont Where To Begin

Textbooks: Most use traditional approach to classroom education, with much repetition and review for slower students. You may choose to skip sections your child already understands.

Workbooks: Workbooks are part of most packaged curricula, but can be purchased separately as well. They can be useful or tedious, depending on the child and subject area. Educational software can also be used as more animated practice material.

Unschooling: The child’s interests and desire to learn direct the learning process. Parents facilitate learning by providing a rich environment and supplying the child with materials of interest and instruction when appropriate. A lot of learning will take place from real life experiences. Unschooling does not require a planned curriculum, but because of Vermont law, you will still have to create one to satisfy the Department of Education. In this approach it is useful to create the curriculum based on your child’s current interest and knowledge base, projecting what you expect your child will be into next. Using noncommittal language like “topics may include, but are not limited to, the following:” is also helpful and accepted by the Home Study Unit. To learn more about this approach read Teach Your OwnLearning All the Time, or any other book by John Holt. Also The Teenage Liberation Handbook by Grace Llewellynn is a great resource for unschooling teens.

Charlotte Mason approach: This approach emphasizes “living books,” or first-rate literature upon which to base education, the development of good habits in children early on, the implementation of narration, telling or writing back what one has heard or read, and the importance of unstructured play, time outdoors, and weekly nature walks.

Unit Studies: Unit studies relate all subject areas to one another. You can create your own based on your child’s interests, or purchase unit studies based on literature or centered around religion, etc. (Advanced Training Institute International, Weaver, The Classics) Unit studies can be especially useful when you are teaching multiple children of differing age/skill levels. Children can focus on the same unit while practicing their individual skill levels.

Read More